Our Mission
I'm Vaughn Major, owner of Major Design. I'm a former Cal Poly athlete who's spent the last two years helping local businesses grow through digital marketing — with a bigger goal of building a real community of local businesses, promoting awareness and growth, and sharing what I learn with anyone who wants to grow too.
Documenting the work
Local Spotlight Interviews is a series built around direct, sit-down conversations with local business owners — window cleaners, pressure washing crews, plumbing outfits, restoration companies, and other local trades. The goal is simple: learn how they actually built what they built, and give them a real platform to tell that story in their own words.
It's a build-in-public approach: documenting the actual, unpolished journey of running a local business, not a highlight reel. Every conversation is a chance for an owner to share what they've learned — the mistakes, the wins, the day-to-day reality — for other owners and operators to learn from.
The aim is organic local reach — growing recognition in this community, one real conversation at a time. This isn't about chasing follower counts or vanity metrics. It's about becoming genuinely known and trusted in this community, building real relationships with the business owners and operators around us, and giving them a place to be seen and heard by the people they serve.
Curious what this looks like in practice?
